Looking to understand a little more about how eye tracking works?
Take a trip into the human mind through Rob Steven’s talk “The Emotion of Surprise” from Brandhouse Digital Sparks
http://www.brandhouse.co.uk/digitalsparks/
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Tags:
Brandhouse Digital Sparks,
Emotion,
Eyetracking
This entry was posted on Tuesday, July 6th, 2010 at 8:47 am and is filed under Short sharp essentials. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Nice talk rob – best version of it I have seen you give. Not sure about your response to the question at the end though about designing for mobiles. I think you forgot to say that the user’s openness to adoption of new ideas and technology should be considered on the surprise continuum also.
Good videos, well found