easyJet is Europe’s leading airline carrying 60 million people in 2013. The easyJet website handles over one million visits every day and is a core driver in their business strategy. As part of easyJet’s open and upfront promise, they wanted Bunnyfoot to redesign how they communicate flight information.
What easyJet wanted:
- To make it easy for customers to access clear, accurate flight status information
- Provide live information to keep customers up-to-date during disruption
- An information tool which was customer focused and easy to use
What Bunnyfoot delivered:
- Insight into why, how and when passengers use the flight tracker to aid development of the flight tracker and future projects
- A totally redesigned touch optimised flight tracker based on usability best practice, established airport design patterns and passenger feedback
- An innovative method of delivering information that mirrors customers’ real life experience on a digital platform
As part of easyJet’s promise to be open and upfront it’s imperative that passengers can access the flight information they need, when they need it.
- Bunnyfoot conducted an evaluation on the existing flight tracker to develop a full understanding of the features, functionality and current implementation of the tool
- Utilising guerrilla style user testing with multiple design ideas, we quickly understood the traditional flight departure board conveyed information the most effectively
- We used well-established design principles to create an online representation of the real life departure board which also explained the cause of any problems regarding delays
- A product redesign which mirrors customers’ real life experience of the departures and arrival board on an online platform
- Delivers essential basics as well as explaining reasons if there are any delays and options for rebooking
- Positive customer feedback – proven to be useful at the point customers need vital flight information