Redesign of how easyJet communicate flight information

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easyJet is Europe’s leading airline carrying 60 million people in 2013. The easyJet website handles over one million visits every day and is a core driver in their business strategy. As part of easyJet’s open and upfront promise, they wanted Bunnyfoot to redesign how they communicate flight information.

What easyJet wanted:

  • To make it easy for customers to access clear, accurate flight status information
  • Provide live information to keep customers up-to-date during disruption
  • An information tool which was customer focused and easy to use

What Bunnyfoot delivered:

  • Insight into why, how and when passengers use the flight tracker to aid development of the flight tracker and future projects
  • A totally redesigned touch optimised flight tracker based on usability best practice, established airport design patterns and passenger feedback
  • An innovative method of delivering information that mirrors customers’ real life experience on a digital platform

The Work:

As part of easyJet’s promise to be open and upfront it’s imperative that passengers can access the flight information they need, when they need it.

  • Bunnyfoot conducted an evaluation on the existing flight tracker to develop a full understanding of the features, functionality and current implementation of the tool
  • Utilising guerrilla style user testing with multiple design ideas, we quickly understood the traditional flight departure board conveyed information the most effectively
  • We used well-established design principles to create an online representation of the real life departure board which also explained the cause of any problems regarding delays


  • A product redesign which mirrors customers’ real life experience of the departures and arrival board on an online platform
  • Delivers essential basics as well as explaining reasons if there are any delays and options for rebooking
  • Positive customer feedback – proven to be useful at the point customers need vital flight information

Read enough? Get in touch...

Contact Caroline Bentley to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.