EasyJet

Redesign of how easyJet communicate flight information

Oxfam's Homepage

easyJet is Europe’s leading airline carrying 60 million people in 2013. The easyJet website handles over one million visits every day and is a core driver in their business strategy. As part of easyJet’s open and upfront promise, they wanted Bunnyfoot to redesign how they communicate flight information.

What easyJet wanted:

  • To make it easy for customers to access clear, accurate flight status information
  • Provide live information to keep customers up-to-date during disruption
  • An information tool which was customer focused and easy to use

What Bunnyfoot delivered:

  • Insight into why, how and when passengers use the flight tracker to aid development of the flight tracker and future projects
  • A totally redesigned touch optimised flight tracker based on usability best practice, established airport design patterns and passenger feedback
  • An innovative method of delivering information that mirrors customers’ real life experience on a digital platform

The Work:

As part of easyJet’s promise to be open and upfront it’s imperative that passengers can access the flight information they need, when they need it.

  • Bunnyfoot conducted an evaluation on the existing flight tracker to develop a full understanding of the features, functionality and current implementation of the tool
  • Utilising guerrilla style user testing with multiple design ideas, we quickly understood the traditional flight departure board conveyed information the most effectively
  • We used well-established design principles to create an online representation of the real life departure board which also explained the cause of any problems regarding delays

Results:

  • A product redesign which mirrors customers’ real life experience of the departures and arrival board on an online platform
  • Delivers essential basics as well as explaining reasons if there are any delays and options for rebooking
  • Positive customer feedback – proven to be useful at the point customers need vital flight information
"Bunnyfoot draw on their indepth knowledge of customers and our sector to challenge us with better solutions. Their style mirrors our own – can do, delivery focused and not a Frappuccino in sight!"

James Millet, Head of Digital
easyJet

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Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

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