We help you create positive & profitable customer experiences

About Us

Since 1999 the UK’s leading UX consultancy. We are psychologists, researchers, interaction designers, usability & customer experience specialists. We cover web, software, mobile, print, service design and more

Just some of Our Services

Evidence based design is what it is all about –
providing you with confidence to make the correct design decisions

Customer centred design

The framework that underpins our approach to designing persuasive customer experiences for online and offline channels.

A full set of services to take you from initial concept through to launch via customer research, modeling, information architecture, interaction design and prototyping, with integrated customer testing at each stage.

User testing

The sharpest tool for assessing and improving the performance of your site, product, or service.

We test real people performing real tasks – observing what they actually do: real actions, real evidence, not just opinions!

Based on the evidence we make concrete recommendations for improvement.

Expert design consultancy

Our experts identify where improvements can be made to your site or service and make concrete recommendations for enhancement. Includes usability, persuasion & emotion.

We also offer a range of UX training courses; including usability testing, persuasion design, prototyping with Axure, designing for the human brain, beyond usability...


100% increase in visits and positive feedback from patients and patient support groups in the first year since launch

Communications Manager


4.73 billion page views.
Official usability supplier for London 2012


59% faster checkout (remote testing), over 100 actionable improvements, international user testing of their offline catalogue, newsletters, website and mobile experience

Some of Our people

Mark Pierce

Mark graduated from Manchester University with a degree in Product Design. Since graduating, he has applied the same principles and expertise to the design and development of the online user experience and users' interaction with Web sites.

Impossible I do immediately; miracles take longer

More about Mark
Image of Dr Jon Dodd

Dr Jon Dodd

CEO and Co-Founder

Has a thing for sharks, sails big boats


Robert Stevens


Making the world more usable since 1999


Image of Caroline Middleton

Caroline Middleton

Account Manager

Always planning for the next holiday

Image of Aaron Young

Aaron Young

Principal Consultant

Inspired by Heinz Wolff and Wile E. Coyote


Latest blog posts

Bunnytalk: Pretending for a living, why actors are all UX designers

March 21, 2014 - Be the first to comment on this post

In our latest Bunnytalk (our regular monthly presentations hosted in London) Jon Dixon, a senior interaction designer here at Bunnyfoot, explores the idea of actors… Read the full story

Service design and User Experience design: a complex partnership

March 14, 2014 - Be the first to comment on this post

The idea behind service design (SD) is to make ‘services’ easier, quicker and more delightful to engage with. Sound familiar? It’s not too… Read the full story

How Gamifying your website can increase engagement

March 3, 2014 - Be the first to comment on this post

Gamification is the concept of including fun elements in your service in order to add delight to the user experience. These game elements… Read the full story

More blog posts

Read enough? Get in touch...

Contact Caroline Middleton to discuss your needs:
0845 644 0650 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.