We help you create positive & profitable customer experiences

About Us

Since 1999 the UK’s leading UX consultancy. We are psychologists, researchers, interaction designers, usability & customer experience specialists. We cover web, software, mobile, print, service design and more

Just some of Our Services

Evidence based design is what it is all about –
providing you with confidence to make the correct design decisions

Customer centred design

The framework that underpins our approach to designing persuasive customer experiences for online and offline channels.

A full set of services to take you from initial concept through to launch via customer research, modeling, information architecture, interaction design and prototyping, with integrated customer testing at each stage.

User testing

The sharpest tool for assessing and improving the performance of your site, product, or service.

We test real people performing real tasks – observing what they actually do: real actions, real evidence, not just opinions!

Based on the evidence we make concrete recommendations for improvement.

Expert design consultancy

Our experts identify where improvements can be made to your site or service and make concrete recommendations for enhancement. Includes usability, persuasion & emotion.

We also offer a range of UX training courses; including usability testing, persuasion design, prototyping with Axure, designing for the human brain, beyond usability...

Bunnyfoot draw on their indepth knowledge of customers and our sector to challenge us with better solutions. Their style mirrors our own – can do, delivery focused and not a Frappuccino in sight!

James Millet, Head of Digital


114% Rise in mobile traffic and 43% rise in tablet traffic


38.5% increase in conversions from the online booking process


59% faster checkout (remote testing), over 100 actionable improvements, international user testing of their offline catalogue, newsletters, website and mobile experience


37% increase in conversion on the landing page and 15% increase in conversion rate on donation form

Just wanted to say a quick thank you for the subtitle research. It was really coherent, has generated a lot of interest and provided teams with the start of some solid research from which to start incrementally improving how we deliver subtitles within the Standard Media Player.

Henny Swan, Senior Accessibility Specialist

Some of Our people

Cathy Carr

Cathy is a knowledgeable experienced consultant. With extensive experience in a variety of user centred design practices including user testing (moderated and remote), depth interviews, expert evaluations, mental models, personas and surveys. She also delivers our User Testing course to teams, teaching them about the basics of usability and tips for successful moderation sessions.

More about Cathy
Image of Dr Jon Dodd

Dr Jon Dodd

CEO and Co-Founder

Has a thing for sharks, sails big boats

Image of Alison Rawlings

Alison Rawlings

Consultancy Director

Likes growing the business, vegetables and children


Clare Lambert

Account Director

Peanut butter addicted world traveller

Image of Aaron Young

Aaron Young

Principal Consultant

Inspired by Heinz Wolff and Wile E. Coyote


Latest blog posts

Round up of UXUK Awards 2015

November 17, 2015 - Be the first to comment on this post

Following an amazing night at the UXUK Awards, held at Sapient Nitro with Bunnyfoot once again the premier sponsor, there is much to… Read the full story

Celebrating World Usability Day 2015

November 12, 2015 - Be the first to comment on this post

Today is World Usability Day and the theme for the tenth anniversary is ‘Innovation’. The official website of World Usability Day states that “Innovation in… Read the full story

Bunnyfoot to speak on the Internet of Things

November 6, 2015 - Be the first to comment on this post

Bunnyfoot consultant James Bailey is to speak at this month’s Digital FWD on “The internet of things is now” taking place on Tuesday… Read the full story

More blog posts

Read enough? Get in touch...

Contact Clare Lambert to discuss your needs:
0207 608 1670 more@bunnyfoot.com

Or come visit us, we have offices in Oxford, Sheffield and London.